Tabban Studio Socks, as seen on GQ, produced in six colourways.
Lilac,
Butter,
Aqua,
Fog,
Bone,
and White.
Instagram assets were centered around washing machine's wash cycle. The dynamic movement and rhythm made for subtle engagement: “watch for wash cycle”, “hold to hang dry”, and “link to buy”.
︎︎︎ GQ feature here.