Tabban Studio Socks, as seen on GQ, produced in six colourways.
Lilac,
Butter,
Aqua,
Fog,
Bone,
and White.
Instagram assets revolved around the washing machine's wash cycle, incorporating dynamic movement and rhythm for subtle engagement. Phrases such as 'watch for wash cycle,' 'hold to hang dry,' and 'link to buy' were used.
︎︎︎ GQ feature here.
︎︎︎ Grab a pair here.